The lesson is broken up into short videos followed by activities designed to put the new information and concepts into practice through exercises, quizzes, forum participation and other activities. They work closely with cross-functional teams, including design, engineering, and marketing, to plan, build, and launch products that create value for users and drive business growth. Course modules are delivered in the form of one “lesson”. A digital product manager is responsible for leading and executing the strategy, roadmap, and feature definition for offerings in a product-led company. On Demand courses enable you to complete your course on your own schedule. On Campus courses are delivered in-person with our industry experts in the O'Brien Science building. UCD Professional Academy is delighted to welcome learners back on the UCD Belfield Campus. When appropriate, students will be encouraged to activate their microphones so that they can ask questions and communicate with other students. During these lectures, your teachers will use technology interactively to ensure an engaging learning experience. Online courses can be accessed from any computer or laptop with an internet connection. Our online experience is designed to be just as interactive, supportive, and inspiring as the UCD Professional Academy campus experience. You now have more choice in how you learn with us: All formats cover the same course content. You demonstrate the ability to jump between strategy and hands-on execution seamlessly.Many of our courses are now available in a variety of formats. You know when you don’t know the answer, but won’t stop until you find it. You’re a lifelong learner with a hunger for knowledge. You generate a justified point of view and advocate for your user by engaging in lively debates, but commit to the decision made with equal fervor whether it’s the same or different from your original POV. You’re very comfortable answering questions with a blend of data and intuition. You can quickly get a deep understanding of how our business works from the big picture down to the granular, making smart recommendations along the way. You’re incessantly focused on finding ways to make the customer experience better at any point in the journey regardless of surface area. Experience working with design and engineering teams, and working through customer, business, and technical tradeoffs.5+ years of consumer-facing Product Management experience launching and growing products.Past Consulting/Strategy experience is a plus. 7+ years of past professional experience.Engage with industry trends, events, announcements, and emerging technologies to constantly improve the DTC business.Support the business P&L by engaging in forecasting and opportunity sizing exercises and keeping an eye towards your cost base.Provide key input to broader technical strategy to better scale our design and technology systems.Employ a variety of validation methods both quantitative (A/B testing, surveys, cohort testing) and qualitative (focus groups, 1:1 interviews, Customer Success feedback) in your process, knowing that data is a powerful tool but not the answer. Bring new ways of thinking about our metrics and data to push through analytical rigor to push our understanding of our customers and business forward.Identify and quantify the value of potential opportunities, thinking enterprise-wise and customer-first, prioritizing these opportunities against the roadmap and re-shaping accordingly.Influence other partner teams to prioritize key initiatives on your roadmap by establishing shared goals. Define, manage, and evangelize a cohesive roadmap with input from key partners.Propose and establish innovative ideas and strategies to elevate the customer experience and impact the overall Agency business - including both revenue and profit, via improvements to Conversion Rate (CVR) and Lifetime Value (LTV).
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